Let's be honest, who hasn't taken a glass from a bar "by mistake" at least once in their life? Stella Artois knows this well, which is why they designed the most iconic and coveted … read morechalice—now a cult object worthy of "borrowing." Because Stella Artois doesn't judge the desire to take that perfection home, the brand launched the Steal Artois Collection: a fashion capsule of five exclusively designed garments, created to steal the spotlight... and a little more. Created by VML Chile together with David New York and produced by Rebolucion, the integrated campaign consists of digital, outdoor, and print pieces invites those honest light fingered friends to apply to win a garment from the organically designed capsule with one purpose: to enjoy the perfection of a Stella chalice in the comfort of home. Enter to win an exclusive garment. Participation is easy and open to applicants anywhere in the world until January 31st.
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