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Amidst a backdrop of soaring inflation and escalating energy prices in France, Fondation Abbé Pierre, a renowned French charitable organization dedicated to fighting homelessness, … read moreintroduces its poignant winter awareness campaign, 'The Heirs”'. This campaign, a brainchild of creative powerhouse FRED & FARID Paris, coincides with the winter season and commemorates the 70th anniversary of the legendary humanitarian call to action by its founder, Abbé Pierre. A revered French Catholic priest and philanthropist, Abbé Pierre's legacy is his unyielding fight against homelessness and his advocacy for the underprivileged. The campaign's cornerstone is a short film conceived by FRED & FARID Paris, embodies the principles Abbé Pierre staunchly defended. Directed by Valérie Donzelli, a visionary in the French film industry known for her spellbinding fusion of drama and fantasy, the film confronts the harsh realities of inadequate housing. Valérie Donzelli, a César Awards nominee for Best Director and Best Actress for 'La Guerre est déclarée,' is praised for her skill in interweaving poetic storytelling with grave societal issues. The lead roles are portrayed by Vincent Rottiers and Marie Rivière, esteemed actors who bring to life the often unseen struggles of inadequate housing. The story delves into the lives of Samuel, his daughter Lou, and their babysitter Malya, a student embattled by the harsh realities of life in substandard Parisian housing. Samuel's journey to aid Malya, parallel to the story of a homeless woman whose life intersects with theirs, forms a rich tapestry of social reflection and a call for shared empathy.
read less...Agency
Brand Supervisor : Yves Colin
Agency Supervisors : Julien Grimaldi, Eloise Latrobe
Photographer : Yann Le Pape
Production
Producer : Olivier Muller
Head of Production : Jean-Pierre Crapart
Post producer : Maxime Dabel
Post-production (sound) company : Benzene
Post-production (image) company: Firm
Soundtrack : « TOUS LES CRIS LES SOS »
Lyrics and music by Daniel Balavoine
© Warner Chappell Music France
Used with permission from Warner Chappell Music France
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