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A year ago, Bescherelle played with its “Bad prompts” to remind everyone the importance of French. For Season 2, the brand and its agency Brainsonic decided to team up again with an … read moreartificial intelligence, reaffirming Bescherelle’s status as the French language reference. A video, created without any tricks (or spelling mistakes), captures a conversation between Bescherelle and ChatGPT, the foremost conversational agent. After some skillful questions, ChatGPT acknowledges Bescherelle's superiority in French. The demonstration is clear: the brand remains the reference for the French language, A reference that all parents should provide for their children. Even Sam Altman, the father of ChatGPT. Therefore, with Christmas approaching, Bescherelle took the opportunity to send a small package to Open AI containing its three reference books: l’orthographe, la conjugaison, la grammaire, along with this little note: "Dear Sam Altman, your child, ChatGPT, seems to be having some difficulties in french. Here is something to help." In a few days, Bescherelle will share a link on its social media platforms, allowing people to monitor the package delivery progress. The agency has also designed prints featuring QR codes leading to the exchanges between the brand and the conversational agent.
read less...Client
Celia Rosentraub, General Manager
Rachel Duc, Director of the Public Education Department, Hatier Editions
Julia Rérolle, Marketing and Sales Director of the Public Education Department, Hatier Editions
Samuel Rigault, Marketing Manager for Extracurricular, Higher Education, and Competitions, Hatier Editions
Sylvie Schatzlé, Digital Marketing Manager, Éditions Hatier
Agency
Guillaume Mikowski, Co-founder and CEO
Mathieu Crucq, General Manager
Alexandre Desobry, General Manager
Camille Sabatier, Account Director
Charlène Janiaud, Production Director
Charly Kraft, Editor
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