Would you be able to beat one of the best sprinters of the world to get your favorite article? With the Rob It To Get It operation, Distance invites its customers to a very special … read morechallenge: if you can steal one item from their Parisian running store and avoid getting caught by elite sprinter Mickael Zeze, working the door for one day, you can keep it! Flashback to this unexpected day: Long waiting lines, fights between customers, items that sell out only to resurface on reselling platforms ... These last years, sportswear has turned into a fashion craze that almost overshadowed its original destination: sports. That's the reason why running store Distance and ad agency BETC Paris worked together to put back sports into sportswear and came up with the "Rob It To Get It" operation that took place on the 13th of September in Paris (France).
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