To kick off the ’23 season, the NFL debuted 'You Can’t Make This Stuff Up,' the humorous campaign that features actor and comedian Keegan-Michael Key and some of the league’s biggest … read morenames, including Patrick Mahomes (Kansas City Chiefs), Travis Kelce (Kansas City Chiefs), Jason Kelce (Philadelphia Eagles), Justin Fields (Chicago Bears), Kirk Cousins (Minnesota Vikings), DK Metcalf (Seattle Seahawks), Dexter Lawrence (New York Giants), Ja'marr Chase (Cincinnati Bengals), Jalen Ramsey (Miami Dolphins) and even Donna Kelce, mother of the Kelce brothers. To excite fans for the official start of football, the brand campaign leans into meme and pop culture around the league being scripted while showcasing the NFL as the pinnacle of entertainment, the stage for unbelievable stories that are better than fiction. Set to a backdrop of the 'NFL 104th season table read,' 'You Can’t Make This Stuff Up' stars long-time Detroit Lions fan Key as the director. The comedian opens with the better-than-fiction stories from last year – the Kelce brothers in the Super Bowl LVII, Mr. Irrelevant saving the Bay and a halftime baby announcement – that were all ratings gold. But Key’s table read quickly gets out of hand, as the cast of star players reel off their own ideas and plot twists for the ’23 season. Metcalf volunteers to do no-handed, abs-only catch; some players agree the Patrick 'character' should get struck from the script; Mama Kelce dreams up a romantic storyline with Jimmy Garoppolo; and a shirtless Cousins wants to see a shirts vs skins game. The ideas for this season’s script become more and more outrageous by the second. With jokes by the dozen, 'You Can’t Make This Stuff Up,' produced by 72andSunny, aims to entertain fans everywhere and hype them up for what is to come in the 104th NFL season.
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