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Virgin Plus is the obvious choice for affordable, unlimited nationwide 5G data. That’s the focus of the brand campaign kicking off today with a fresh new look and feel. It’s featured … read morein five different languages – English, French, Simplified Chinese, Traditional Chinese and Hinglish – and includes celebrity spokespeople like: Brooklyn Nine-Nine’s Andre Braugher, Quebec comedian Antoine Vézina plus radio host and influencer Patrick Chen aka ‘Tarzan’. The shift is an effort to broaden the Virgin Plus audience and welcome new Members from coast to coast, including newcomers to Canada, while reinforcing all the other great offerings Virgin Plus already has (affordable pricing, high speed internet, app-based TV service and Member Benefits). Virgin Plus called on Zulu Alpha Kilo with the larger-than-life task of creating a fresh new look, and the result is a fun, charming platform, called (Obviously). “We knew it was the way to go because of how clearly the creative concept highlights our affordable unlimited nationwide 5G offering,” said Virgin Plus’ Head of Brand Devorah Lithwick. “Not only is it a great platform with the right tone for the brand to move forward with, but it also broadens the appeal of Virgin Plus to all Canadians.” The platform launches with two TV/Online videos and a long-form version that introduces the brand’s new positioning, while also announcing an unlimited nationwide data offer and 5G network capabilities. “The brief was to make the offer the hero and it truly is” says Lithwick. Each scenario is constructed around an ‘obviously’ synonym that sets up each scene and character, to bring each to life in surprising ways.
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Credits
Other credits
Agency
Chief Design Offer: Stephanie Yung
Design Directors: Jeff Watkins, Dejan Djuric
Designers: Ana-Marija Matic
Clients: Devorah Lithwick, David Kennedy, Nic Poitras, Miranda Urbanski, Winnie Hsiao, Negaar Hatami, Leah Lanza, Alice Lee, Jessica Benzinger
Account Team: Jessica Hill, Jaya Rizzi, Sabrina Zavarise, Ela Profka, Amanda Wong, Vipul Deshpande
Chief Strategy Officer: Maxine Thomas
Broadcast Producers: Revital Grunberg, Ola Stodulska
Integrated Producers: Laura Dubovsky, Tracy Wightman, Ian McCartney, Andrew Sekine, Tracy Haapamaki
Production
Line Producer: Amalie Bruun
Post-Production Company: Zulubot
Editors: Micah Rix-Hayes, Brian Noon
Post-Production Directors: Sarah Dayus, Lena Hamady
Post-Production Producer: Katie Oliver
Colour Grading: The Vanity:
Colourist/Transfer: Andrew Exworth
Executive Producer: Stephanie Pennington
Producer: Valentina Garcia Salazar
Audio Post Facility/Music House: OSO Audio
Creative Director: Harry Knazan
Sound Design & Engineer: Leo Hicks
Executive Producer: Hannah Graham
Producer: Jane Heath
Online: Bell Production Unit
Manager Creative Services/Lead Designer: Kevin Francisco
Graphic Designer: Jesse Skelton, Michael Ying
Production Manager: Lawrie Badger
Photographers: Saty + Pratha
Photography Executive Producer: Natalie Frenkel
Retouchers: Nabil Elsaadi, Simon Tucket, Jeanette Downes, Jim Tinios
Studio Director: James Graham
Lead Studio Artist: Ashleigh O’Brien
Studio Artists: Jeannette Downes, Mila Lukezich, Jenny McCraken, Pam Cohen, Pavel Petrycki
Animators: Ashlee Mitchel, Cecilia Bernasch, Kevin Pinto
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