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Subaru Canada is promoting its new 3-row Ascent SUV with the help of an unexpected backseat companion. The advertising campaign tells a heart-warming story about a farm girl and her … read morelarge pet pig, who gets to leave the farm and see the city for the first time, thanks to the spacious and comfortable three-row Subaru Ascent. Conceived by Zulu Alpha Kilo, the campaign is the latest instalment under Subaru’s successful Welcome to Uncommon brand platform, launched in 2021, which features the uncommon experiences made possible by Subaru’s remarkably capable vehicles. The campaign is launching across Canada in TV, digital, OOH, and social initiatives. Zulu Alpha Kilo led the strategy and creative development, Agence Rinaldi handled Quebec market creative and OMD was behind the media planning and buying. Post-production was handled by Zulubot and the Vanity and original music was composed by OSO Audio.
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Account Team: Corina Wilkes, Sabrina Zavarise, Hayley Blackmore, Robin Scott
Planning Team: Heather Segal, Cameron Fleming, Shaunagh Farrelly
Clients: Cynthia Bouris, Gary Sappleton, Ashley Lazarus
Media Agency: OMD
Media Team: Michelle Jairam, Cobi Grein, Natasha Cappelli
Production
Line Producer: Jill Sartore
Post Production Company: Zulubot
Editor: Micah Rix-Hayes
Post Production Director: Sarah Dayus
Post Production Producer: Siddhi Patel
VFX House: The Vanity
VFX Supervisor: Naveen Srivastava
Set Supervisor: Josh Clifton
CG: Joaquin Manay, Susana Sierra
Colourist/Transfer: Andrew Exworth
Executive Producer: Stephanie Pennington
Post Producer: Erin Kuttner
Original Music by: OSO Audio
Creative Director: Harry Knazan
Sound Design: Leo Hicks
Engineer: Leo Hicks
Producer: Kristine Lippett
Composer: Vlad Berkhemer
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