PepsiCo, in partnership with Special Australia, quite literally took their message “(food) tastes better with Pepsi Max” to every major burger mecca on International Burger Day (28 … read moreMay), to challenge Australia’s ‘default cola’ order with food. Because burgers deserve better.
The series of stunts centred around a truck equipped with a full-sized road sign to match restaurant road signage that invaded the competition’s turf to break patrons’ unconscious ordering habits right at the point of purchase.
