A new mascot is making its debut heading into the first WNBA game on Canadian soil. But rather than represent a team, this mascot represents equality in sport. Meet Ally Hoop: The … read moreEqual Pay Mascot. Toronto creative agency Hard Work Club created the mascot and supporting awareness campaign for Fast and Female, a charitable organization empowering girls through sport and physical activity. The agency worked with 1stAveMachine to bring "Ally" to life in an animated video-during which she does a mascot-style hype dance-as well as digital billboards, in-restaurant posters and on the social feeds of professional athletes and influencers from a range of sports and athletic disciplines. "Ally Hoop" t-shirts and merchandise are also being sold on the Fast and Female website, with all proceeds going towards the cause. The campaign is based on a shocking statistic: Rocky the Mountain Lion, the mascot for the NBA's Denver Nuggets, is paid three times more than the highest-paid WNBA player.
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