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For the past 3 years, Marcel has been working with Orange on the communication of its Orange Maison Protégée offer, an alarm and remote surveillance system that makes it possible to … read moremake your home more secure. While the remote surveillance sector relies heavily on anxiety-provoking images (burglaries, damage, etc.) to encourage people to subscribe, Orange focuses on the serenity provided by Orange Maison Protégée in its new campaign. This campaign does not say much. Yes, not much, because that's what will happen at home, during your absence, thanks to its alarm and remote surveillance system. And that's also what it will cost you to subscribe to the Orange Home Protection offer. The three TV films, directed by Laura Sicouri (Division), immerse us in three interiors. Through different moments of life captured, we observe that not much happens in the absence of the owners of the place... A hamster playing ninja in its cage, an answering machine taking a message, or a badly hung piece of clothing falling off the clothesline: little things, because these homes are secured with Orange Maison Protégée. The "not much" that Orange Maison Protégée offers is also available in print, with non-events captured on the spot by Yann Le Pape: a spider that takes advantage of the owners' temporary absence to expand its web, and a ficus leaf that forfeits after forgetting to water it.
read less...Client
Commercial & POS Communication and Creation Chief: Quentin Delobelle
Advertising Director: Ombline Thomine-Desmazures
Video Production Managers: Caroline Fortabat et Laurence Poucan
Print Production Manager: Kadija Hemici
Adverstising Manager: Marie Tréguier
Agency
Co-CEOs: Pascal Nessim et Charles Georges-Picot
Head of Digital: Eulalia Bartolomeu
Digital Art Director: Clément Lebon
Layout Artist: Christophe Gillon
Social Media Creative: Mathieu Borza
Associate Director: Eric Guillod
Account Director: Solène Raverdy
Group Manager: Marie Villemin
Strategic Planner: Margaux Grenouilloux
Project Director: Eva Castrillo
Project Manager: Rose Coignet
Publicis Conseil
Executive Creative Director: Fabrice Delacourt
Client Lead: Anne Dauvé
Production
Set Designer: Clemence Janesky
Production Manager: Camille Havard-Bourdon
Editor: Tianes Montasser
Post Producer: Ludivine Le Briand (Everest)
Photographer: Yann Le Pape
Retoucher: Adrien Bénard
Sound Producer: Joël Tessonneau (Prodigious)
Sound Engineer: Olivier Vehert (Prodigious)
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