Following its new acclaimed campaign last year, the iconic brand Schweppes returns with an advertising campaign in line with its new strategic platform "I Like It Like That". The … read moreobjective of this new campaign is to encourage people to empower themselves and stop the autopilot mood. Enjoying the moment as they freely want, just as they like, “ I like it like that” . We want to show Schweppes as the disconnection and relaxation catalyst to refresh people mental and physically at the appero time. In this new film, with cinematic rendering, we follow the adventures of an exploration submarine crew taking their break in the middle of the ocean. In a joyous choreography inspired by the spectacular musicals of the 60s, the crew members build a terrace to enjoy an aperitif at sunset. All punctuated by the title "I Like It Like That" by Pete Rodriguez revisited for the occasion. Directed by multi-award-winning director Fredrik Bond, the famous brand shows its most refreshing face. The entire campaign, designed by TBWAParis, also includes several digital assets and an outdoor campaign planned for the next few weeks in France, Belgium and Spain, each time reaffirming the freshness of a Schweppes.
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