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Forget NYC Fashion Week: DC just hit the style spotlight with Design Army’s NEW CityCenterDC campaign—redefining luxury like you’ve never seen and repositioning our nation’s capital … read moreas the creative/fashion-forward city it actually is. AND in the MOST fun, whimsical way ever! The wildly witty spot for the city’s BIGGEST shopping and dining district celebrates self-expression to the ultimate with a crazy, quirky train journey full of eclectic characters (foodies, funsters, fashionistas) of every age and style sense. All on the fast track to a place where creativity is applauded. Backdropped by DC’s majestic landmarks, the meticulously art directed, anything-but- typical campaign explodes with eye-popping color and the unexpected—from 1940s jazz music with a twist of Hip Hop to over-the-top forks, show horses, and more. Even the custom typography has personality all its own. Seriously, it’s the best show of how style is truly ageless. What’s more luxurious than that? Design Army oversaw every aspect of production creating the most fierce and colorful world with original concepts, art direction, styling, set design and props.
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General Manager: Timothy R. Lowery
Director of Marketing & Public Relations: Melissa Hudak King
Social Media & Events Coordinator: Daniela Rambal Pinero
Agency
Co-Founder: Pum Lefebure
Co-Founder & Chief Executive Officer: Jake Lefebure
Designer: Tony Kim
Animator: Jason Chae
Behind-the-Scenes & Social Media: Molly Stotts
VIDEO & PHOTOGRAPHY: Dean Alexander Productions
Photographer: Dean Alexander
1st Assistant Director: Erin Winebrenner
Camera Operator: Daniel St. Ours
Production Superviso: Timmi Wolff
Assistant Production Supervisor: Nancy Swenton
Photographer: Dean Alexander
Editor: David Grossbach
Sound Design: Simon Lister, Squeak E. Clean Studios
Colorgrade: Parker Jarvie, Company 3
VFX: Tonic.co
Retoucher: Supervision
Social Media Photographer: Seth Stenske
CREW
Stylist: Christine de Lassus
Styling Assistant: Pedro Gonzalez
Hair Department Head: Ben Jones
Hair Assistant: Yukie Nammori
Hair Assistant: Christina Rendall
Makeup Department Head: Ai Yokomizo
Makeup Assistant: Elika Hilata
Makeup Assistant: Tanya Marques
Prop Master: Christopher Vazquez
Prop Assistant: Kelly Andres
Gaffer: Mark Hutchings
Best Boy Electric: Jason Shinsato
Electric: Shawn Baron
Electric: Joseph Woldemari
Key Grip: Scott Perryman
Best Boy Grip: Matt Brennan
Dolly Grip: Marc Elzey
E-Car Operator: Shawn Baron
Jib Operator: Joe Rose
Jib Assist: Hannah Oneda
Jib Assist: Mike Peters
DigiTech: Matthew Dandy
CAST: Ava Lendon, Akin Jaiye, Chen Xi, Sofia Tesmentiskaya, Noa Samassa, Christian Plauche, Joshua Smoot, Brianna Duffield, Carole Mancini, Larry Campbell
Horse - Bambi from Kay’s Acres
Horse Trainers - Jenn & Phoebe
EXTRAS: Aliyah Stephens, Connor Schwenk, Zac Trautman, Kloe Rihouey, Neema Rowe, Marc Marcomarcos, Karina Quintiliano, Wale Ariztos, Yana B., Tiffany Daniels, Hakeemah Dominique, Fierro Erin Hill
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