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Heart, the UK's biggest commercial radio brand, and Amazon have teamed up for the first time for an ad campaign that spans TV, audio, outdoor and social. Launching today, the … read morecampaign kicks off with a 30-second TV film that sees Heart Breakfast presenters Amanda Holden and Jamie Theakston waking up the nation, quite literally, and keeping listeners company throughout the day, whenever they say ''Alexa, play Heart''. The feel-good ad, accompanied by Lizzo’s hit song, About Damn Time, aims to remind the nation that Heart and Alexa are always on hand to provide whatever listeners needs - be that energy first thing, motivation during a workout, or simply great music to soundtrack their day at work.
Agency: adam&eveDDB, London
read less...Heart Marketing
Heart Marketing: Samantha Codrington, Laura Hollis, Alicia Wilson
Amazon
Amazon Marketing: Marysia Chance, Proma Sen, Santiago Antolin, Angela Bertram
Agency
Business Director: Fay Taylor
Account Director: Phoebe Swan
Account Manager: Sarah Warnes
Planning Director: Lisa Stoney
Senior Planner: Catherine Willoughby
Senior Designer: Scott Silvey
Production
Editor: Flaura Atkinson - Stitch
Post Production: Black Kite
Colourist: Richard Fearon
Audio Post Production: Factory Studios
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