Brace yourself. Paddy Power have unleashed an American Beauty of a TV ad, bringing a never before told love story to our screens to excite fans ahead of the Premier League start of … read moreseason. Peter Crouch gets frisky with a corner flag, and Mark Clattenburg embodies 'Baby' from Dirty Dancing as the two legends collide for the love of the little moments in the beautiful game, starring as the unlikely leading men in Paddy Power's latest blockbuster campaign calling on fans to 'Love Football. Intimately.' With the help of some movie magic, Crouchy appears as you've never seen him before (unless you're Abbey Clancy, who also features).
Agency: Droga5, London
And famed World Cup ref Clattenburg co-stars as the catalyst for the true object of his affections – those joy-making/heart-breaking moments that occur during the 90-minutes of a match. Paddy Power celebrates the little moments that bring football fans to their knees or cry out in ecstasy, reminding fans of the unheralded incidents that prompt our most passionate reactions. The directors, Traktor, and post production house, nineteentwenty, crafted the perfect blend of in-camera and digital SFX to create a film that’s cinematic and dreamy without ever being too fantastical. It lets the humour and brand shine.
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