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What happened if stories don’t get told anymore… they disappear… this is why it’s important even in our more globalized society to share the stories that has been told from … read moregenerations to generations. They are a big part of every nation identity, without the legendary stories being told we miss a part of our souls as a country. The rise of online culture has brought a wealth of information and entertainment. But it has also diluted interest and knowledge of some of the most important aspects of Chinese cultural, including arts and literature. Yue Wen — a platform dedicated to promoting classic literature—believes that ‘good stories never die.’ That’s especially true for the classic tales that have carried on China’s cultural values for over five thousand years and served as a beacon for those seeking a cultural compass. That’s why Yue Wen breathed new life into 7 classic legends from the ancient text, ‘Classic of Mountains and Seas’ turning traditional myths into modern works. Combining the DNA of classic Chinese art aesthetics with modern art styles, we demonstrated the endless possibilities for classic literature to be transformed into contemporary works. Reviving Classic of Mountains and Seas in a unique animation style, we brought classic Chinese literature to a new audience, and brought more readers to important classic works. Best of all, we inspired readers to create their own reimagined and newly expressed classic tales. In the process, we created an opportunity to attract more people to discover and interact with Chinese tradition, helped build a stronger national identity, and allowed the power of words to enter a new cycle of dissemination.
read less...Tencent
GM: Vincent Li
Creative Studio: Stink Studios
Managing Director: Ramzi Chaabane
Producer: Lili Xiong
Creative Director: Addie Hao
Copywriter: Mark Louis Brenndorfer
Production Partner : Final Frontier
Direction & Animation Studio: Nerdo
Creative Direction: Alessandro Durando
Production: Letizia Saponaro
Storyboard Artist: Giacomo D’Ancona
Design: Giacomo D’Ancona, Dalila Rovazzani
Animation: Dalila Rovazzani, Giulia Manna, Francesca De Toni, Giacomo D’Ancona, Simone Di Rocco, Alessandro Durando
2D Animation FX: Andrea Asperges
Compositing: Alessandro Durando
Jingwei & Comic Scene
Direction: Orion
Production: Daniela Arango
Art Direction: Edu Escalante
Design: Edu Escalante, Vero Escalante, Horacio Lorente
Animation: Edu Escalante, Rodrigo Moraes, Vicente Ziegler, Matías Escobar
Music & Sound Design: Facundo Capece
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