Top 6: August 17th 2022
Currys is the UK’s largest tech recycler, recycling 65,000 tonnes of tech every single year, saving 800,000 tonnes of tech from going to landfill since 2007. By providing customers
… read morewith an opportunity to save money when buying new tech, the company also aims to raise awareness about tech recycling in some of the cities with the highest levels of e-waste in the country. This special build allows us to shout about our range of initiatives in an innovative way and give passers-by an opportunity to take items into store for a voucher. As well as Cash for Trash, we’ve just launched Price Lock and 12-Month Pay Delay, meaning customers can shop with the confidence we’re offering them the best prices and pay how they wish.”
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Credits
Other credits
Client name: Corin Mills
Agency
Agency Planning Team: Matt Hardisty
Agency Account Team: Alex Bird, Jonny White and Rebecca Grapiglia
Media Agency: Spark Foundry
Experiential Production Company: Energy
Social Content Production Company: Flare Production
PR agency: M&C Saatchi