stdClass Object
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    [id] => 136765
    [handle] => f886a
    [product] => PSA
    [title] => Torrents of Truth
    [active] => 4
    [description] => Nebo, a Kyiv-based creative agency, has created an undercover cyber initiative called Torrents of Truth to counter misinformation within Russia about the war in Ukraine and bypass Russian censors. For the many Russians who get their news from state media, the invasion of Ukraine is no more than a 'special military operation.' Misinformation and propaganda are endemic and punishments for anyone going against Kremlin disinformation range from fines of $45,000 to up to 15 years in prison. The Torrents of Truth campaign, made with support from global advertising agency 72andSunny, involves disguising eye-witness content and news reports about the war in Ukraine as pirated blockbuster movies, popular TV series, software and music. The reports are then uploaded to Russian pirate sites via torrenting - these same files are then downloaded by Russians looking to access pirated Western content. The approach takes advantage of the already high levels of content pirating in Russia and follows moves last month by the Kremlin to encourage Russians to pirate the products and services of companies based in countries currently supporting anti-Russia sanctions. The truth about the war is relayed in videos embedded in the entertainment content presented in Russian by Ukrainian journalists, who give harrowing personal accounts of the brutal reality of the Russian invasion of their country, interspersed with footage of the war. When a Russian internet user downloads a file and clicks on it to play, they will be told: “This isn’t what you expected to see. But this is something that you should see. The truth.”  A powerful compilation of TV news from around the world about the war will then follow, ending with the call to action: “Keep spreading this torrent to keep spreading the truth. Find out more in the ReadMe.txt file. torrentsoftruth.org.”
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    [agencyid] => 20947
    [companyid] => 0
    [productiondate] => 2022-06-08
    [createddate] => 2022-06-08
    [modifieddate] => 2022-06-14
    [bestdate] => 2022-06-14 00:00:00
    [bestad] => 
    [iscampaignbrief] => 0
    [position] => 1
    [othercredits] => 
    [rating] => 0
    [spottype] => 3
    [countryid] => 380
    [url] => https://www.torrentsoftruth.org/
    [client] => PSA
    [agency] => NEBO Ukraine / 72andSunny
    [company] => 
    [country] => Ukraine
    [firstname] => 
    [lastname] => 
    [userid] => 
    [photo] => 
    [role] => 
    [people_id] => 
    [userspot_spottype] => 
    [ad_category] => Interactive
    [fellow_best_ads] => Array
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                    [id] => 136725
                    [product] => Rubles for Ukraine
                    [title] => Rubles for Ukraine
                    [description] => Russia's invasion of Ukraine in February sparked an instant humanitarian crisis. Simultaneously, the Russian currency crashed to nearly zero. Now over 40 artists are defacing Russia's paper money to help raise humanitarian aid for Ukraine. Rubles for Ukraine is a charitable art project, launched by a group of creatives and technologists from Goodby Silverstein & Partners, Amplify, and Kairos. The project is repurposing over 100,000 Russian rubles as canvases for world-renowned artists to work on and sell. One hundred percent of the proceeds will go to charity, which is why the collection will be dropped as NFTs, which allow for the donations to be totally transparent. But since real money is being defaced, the project also aims to live in the real world. Rubles for Ukraine is generating interest from high-profile art galleries—and the team hopes to host a “once-only” show of the entire collection. This exhibition would be the only time that the collection will be seen physically in its entirety, and NFT buyers will have the rights to claim their 1/1 matching physical artwork. Artworks will be dropped as they arrive on social media, with sales slated to go live in July.
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                    [clientid] => 30738
                    [agencyid] => 16837
                    [companyid] => 0
                    [createddate] => 2022-06-07
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                    [width] => 560
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                    [filename] => 24aa4_0002.png
                    [client] => Rubles for Ukraine
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                    [agency] => Goodby Silverstein & Partners
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                (
                    [id] => 136767
                    [product] => Brastemp
                    [title] => The Fairest Prenup
                    [description] => FCB Brasil and Whirpool have partnered to create 'The Fairest Prenup'.
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                    [clientid] => 10029
                    [agencyid] => 13447
                    [companyid] => 12907
                    [createddate] => 2022-06-08
                    [bestdate] => 2022-06-13 00:00:00
                    [active] => 4
                    [height] => 314
                    [width] => 560
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                    [client] => Whirpool Corporation
                    [company] => FCB Studio
                    [country] => Brazil
                    [agency] => FCB Brasil
                    [filetime] => 1654732800
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                (
                    [id] => 136789
                    [product] => West Pride
                    [title] => Ambassadors of Pride
                    [description] => To be granted asylum in Sweden, LGBTQ refugees need to prove to Swedish immigration authorities and judiciaries that they belong to this community, that they fear the persecution of their sexuality, and that such fear is well-founded. However, the outcome of their claims is mainly dependent on the existence of usually non-existent evidence. And a need to thoroughly describe something they've been forced to hide their whole life, often with a cultural and language barrier. Each year the West Pride festival is held in Gothenburg, Sweden, focusing on creating safe spaces for the LGBTQ community. This year, West Pride and design agency AKQA have created the Ambassadors of Pride campaign to try to change a system that wrongly sends back LGBTQ refugees to a lifetime of persecution and death. The campaign highlights six different LGBTQ refugees' stories about their way through the Swedish asylum process. Not only does the campaign focus on raising awareness for this issue, but West Pride is giving the asylum seekers official titles to strengthen their credibility of being in the LGBTQ community, naming them Ambassadors of Pride and Honorary Members of West Pride. Additionally, West Pride is working with lawyers to offer free legal counsel for the asylum seekers, as well as offering them a certificate – setting a juridical precedent for future cases. Finally, a petition demanding a just process will be handed over to Minister for Migration and Asylum Policy Anders Ygeman on World Refugee Day on June 20th.
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                    [clientid] => 30756
                    [agencyid] => 9401
                    [companyid] => 0
                    [createddate] => 2022-06-09
                    [bestdate] => 2022-06-13 00:00:00
                    [active] => 4
                    [height] => 314
                    [width] => 560
                    [typeid] => 1
                    [filename] => ae211_0004.png
                    [client] => West Pride
                    [company] => 
                    [country] => Sweden
                    [agency] => AKQA
                    [filetime] => 1654905600
                )

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                (
                    [id] => 136795
                    [product] => IGA / Fondation Charles-Bruneau
                    [title] => Tough Cookies
                    [description] => IGA announces the return of its 'Tough Cookies' campaign in support of Fondation Charles-Bruneau. For this third edition, IGA chose once again to work with creative agency Sid Lee to put a new spin on the giving experience, producing an online video game (available with the purchase of temporary tattoos). The kids from Fondation Charles-Bruneau were actively involved in the initiative, coming up with the tattoo designs and with the missions in the video game, which centres around tastes. Available from all IGA merchants in Quebec and New Brunswick, four Tough Cookies tattoos depicting the favourite foods of four kids (Starfruit Ninja, the Skiing Cherry Twins, Madame Grape, the Queen of Cuddles and Poirau the Magician) become the heroes in a video game. The revenge of Umami. The game takes place in the magical world of tastes, with Sweet, Salty, Bitter, Sour and Umami. The adventure begins with Umami, who is mad about being underappreciated and decides to go after the other tastes for revenge. The players are invited to save the world of tastes from Umami’s jealousy. A quest inspired by the side effects of cancer treatments, which can cause a loss or alteration of taste. The tattoos, environments, characters, powers and even sound effects were all ideated by children suffering from or in remission from cancer, with the help of Sid Lee’s digital team. As part of Sid Lee’s push to increase its internal digital capabilities, that team’s expertise has grown by leaps and bounds, including by developing the Tough Cookies game from start to finish.
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                    [clientid] => 30759
                    [agencyid] => 6862
                    [companyid] => 0
                    [createddate] => 2022-06-09
                    [bestdate] => 2022-06-13 00:00:00
                    [active] => 4
                    [height] => 314
                    [width] => 560
                    [typeid] => 1
                    [filename] => a297f_0002.png
                    [client] => IGA / Fondation Charles-Bruneau
                    [company] => 
                    [country] => Canada
                    [agency] => Sid Lee, Montreal
                    [filetime] => 1654905600
                )

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                (
                    [id] => 136817
                    [product] => Band
                    [title] => Fans Will Be Fans
                    [description] => In the country of soccer, Band is the only broadcast TV network with the rights to show NBA games. But instead of creating a rivalry with the national passion, the network decided to use that passion to its advantage. With an ingenious use of data, it developed the 'Fans will be Fans' strategy, aimed at turning soccer fans into NBA fans. Created by FCB Brazil, in partnership with FCB/SIX, the data-driven targeting campaign let Brazilian soccer fans know that whatever was going on with their favourite team was also happening to a team in the NBA. And the agencies leveraged technology to do this: by extracting and analysing data from both sports, they were able to deliver contextual ads in real time.
                    [spottype] => 3
                    [clientid] => 26059
                    [agencyid] => 13447
                    [companyid] => 12907
                    [createddate] => 2022-06-10
                    [bestdate] => 2022-06-14 00:00:00
                    [active] => 4
                    [height] => 314
                    [width] => 560
                    [typeid] => 1
                    [filename] => 20ce9_0003.png
                    [client] => Band
                    [company] => FCB Studio
                    [country] => Brazil
                    [agency] => FCB Brasil
                    [filetime] => 1655164800
                )

        )

    [related_ads] => Array
        (
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                (
                    [id] => 34668
                    [handle] => f2fd4
                    [product] => PSA
                    [title] => Shrine
                    [description] => Public Service Announcement promoting Helmet Safety in Vietnam produced by digital agency, The Colony for Ogilvy Vietnam.
                    [spottype] => 1
                    [clientid] => 9689
                    [agencyid] => 9628
                    [companyid] => 3976
                    [createddate] => 2011-02-23
                    [bestdate] => 
                    [active] => 4
                    [height] => 176
                    [width] => 320
                    [typeid] => 1
                    [filename] => f2fd4.png
                    [client] => PSA
                    [company] => The Colony
                    [country] => Vietnam
                    [agency] => Ogilvy Vietnam
                    [filetime] => 1298419200
                    [ad_category] => Tv
                    [relativity] => 3
                )

        )

    [credits] => 
    [type] => 3
    [ad_type] => Interactive
    [categories] => Array
        (
            [0] => stdClass Object
                (
                    [id] => 20
                    [name] => Public interest
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        )

    [best] => 2
    [formatted_title] => PSA: Torrents of Truth
    [yourspace] => 
    [pretty_ad_url] => /ad/136765/PSA-Torrents-of-Truth
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