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Top 6: June 1st 2022
'More to Explore', a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of … read moretaste. The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studiomade the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok. And the mission is fruitful: stunning details combined with the vibrant colors of the four iconic Chupa Chups flavors - Cola, Apple, Strawberry and Tutti Frutti - open up imaginative new worlds, ready to be discovered.
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Credits
Other credits
Global Head of Art: Michael Wilk
Managing Partner: Florian Klietz
Photographer: Illusion CGI Studio
Illustrator: Illusion CGI Studio
Marketing Director Perfetti van Melle: Nicola Weiss
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