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Top 6: May 7th 2008
These days people spend far too much time in front of their computers working and not enough time reading books. So New Zealand Book Council asked Colenso BBDO Auckland to find a fun … read morenew way to make books more accessible and to encourage people to fall in love with reading again. They figured that surely people would rather read books than do work. So we decided to disguise books as every day office computer documents. And released them on the internet. You can now read classics by George Orwell through to modern short stories by local New Zealand authors on any computer, at any time, without anyone ever knowing. Especially at work, where your boss and co-workers will be none-the-wiser. And all these books are housed at our equally disguised online library, which is designed to look identical to a Windows desktop.
read less...Interactive Designer/Developer: Tim Smith
Group Account Director: Michael Redwood
Account Director: Jo Wealleans
Interactive Producer: Hamish Wanhill
Interactive Designer: Simon Koay & Phil Newman
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