 |
Top 6: March 16th 2022
Interactive-image
Common Ground: DreamyTop 6: March 16th 2022
Non-Indigenous people have an embarrassingly low understanding of First Nations cultures; sustaining a disadvantage gap that we were determined to close.
We threw out the rule book and tackled an issue seemingly outside our remit: teens were suffering chronic sleep deprivation due to excess online consumption. Dreamy fused the ancient tradition of storytelling, with modern day podcasting. It was the ultimate Trojan horse manoeuvre. The stories were designed to connect teens with Country, consequently disconnecting them from the addictive nature of the virtual world, ground themselves in the real and drift off into dream.
Production Assistant: Liv Gillan Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
