As Canadians reunite this holiday season, Interac - one of Canada's most trusted financial services brands that facilitates debit and electronic money transfers - is taking a … read moredifferent approach to out-of-home for its HolidayLife campaign, part of its InLife platform. Ten-foot-tall see-through billboards in Vancouver and Montreal give both local and social media audiences a window into the HolidayLife of Canadians this season. In addition, large see-through point of purchase posters in Toronto and Montreal frame life through small business windows, which viewers can witness coming back to life after all the lockdowns.
Agency: Zulu Alpha Kilo
At the Vancouver Christmas Market, the out-of-home looks through to the HolidayLife Carousel, where Interac is covering the cost of carousel rides while raising funds for the Make-a-Wish Foundation. In Quebec, the out-of-home installation sits next to the HolidayLife Fire Pit at Noël Montréal, where Interac is providing guests with a cozy place to connect with loved ones and warm up over a treat, with proceeds going to Make-a-Wish and Project 10. The program is an extension of the Interac holiday campaign and InLife™ platform, which demonstrates how Interac products can help Canadians get more out of life by giving them more control over how they spend their money. To give audiences across the country a glimpse into these real-life moments, the frames and window posters were filmed using time lapse footage and amplified on Facebook and Instagram.
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