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Full-service ad agency The Distillery Project (TDP) has created a holiday brand campaign for retailer Meijer. Along with a minute-long spot, TDP shot 30 and 06-second versions. The … read morebroadcast TV, streaming video, and social campaign will run throughout the Midwest from November 26 to December 25. TDP has been Meijer’s AOR for eight years. The earnest and reflective spot highlights the value of family and the lasting memories we create together while reevaluating what the holidays mean and what's truly important in 2021. Ultimately, it relays the idea that traditions carried on from childhood keep the magic and love of the holidays alive for generations and are proof that love is timeless. As the 60-second ad opens, a pair of kids are planting a small fir tree in the front yard with their granddad. “Grandpa, will this be our Christmas tree?” the little boy asks, to which he gets the reply, “Someday.” Next time we see them, the kids are tweens, and the tree is quite a few inches taller. Again, the little boy wants to know if it’s “ready.” “Someday,” the patient grandpa says. They return again as young adults to check on the tree, but the answer is always the same. In the final visit, just the sister and brother come upon a mighty fir tree. As they admire it, the brother asks the question one more time, and the sister looks over at her husband and toddler son playing in the snow. Apparently, it is finally ready, but there’s a catch: Rather than cut the tree down for a single year’s use, they decorate it on the spot with cherished ornaments from Meijer.
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Founder: John Condon
Founding Partner/CSO: Ben Kline
Head of Operations/Partner: Kim Tanner
Head of Production/Partner: Nik Traxler
Business Affairs Manager: Bonnie Kalaf
Production
Production Designer: Ben Bolton
Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Erin McCaffrey
Producer: Janae Abraham
Head of Production: Dre Krichevsky
Executive Producer: Shada Shariatzdeh
Post Production: a52
Head of Production: Stacy Kessler-Aungst
Executive Producers: Patrick Nugent & Kim Christensen
Managing Director: Jennifer Sofio Hall
Producer: Maura Murphy
VFX Supervisors: Andres Barrios, Stefan Gaillot
Flame Artists: Chris Riley, Michael Vaglienty
Color Co.: Primary
Producer: Diane Valera
Colorist: Greg Reese / Primary
Music: JSM
CEO/CCO/Co-Composer : Joel Simon
VP/Executive Producer : Jeff Fiorello
Co-Composer : Vlad Berkhemer
Producer : Norm Felker
Producer : Andrew Manning
Producer : Sharon Cha
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