F. Whitlock & Sons is taking people even further out of their ordinary with the launch of an immersive, gamified Web AR Portal adventure, extending the brand's disruptive '… read moreWhitlock's Tales of Delicious Demise' campaign. Supported by Because Creative Experiences and Unbnd, F. Whitlock & Sons crafted the industry-first portal that users can access within their immediate environment via a 'virtual' door. Inspired by the classic escape room format, the portal experience centres around the tales of Whitlock's hero characters, Chip the Chipotle Pepper and Oscar and Rojo, the Fuego Chilli Beans.
Agency: Because and Unbnd
Users are taken on a series of Whitlock’s challenges with interactive objects to obtain, clues to find and rewards to claim. The prizes include money, F. Whitlock & Sons merchandise, cooking recipes or products within the brand’s new range. The game will also include four grand mystery prizes, where users will need to find hidden numbers in both portals to unlock a four-digit code on the Whitlock’s treasure chest at the end of the experience.
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