Creative agency, Joint, today announced the launch of its creative brand campaign ‘There’s More to Kettle Than You Think’ for KETTLE Chips. This new campaign, which launches today on … read moreTV and radio across the UK, marks a change in strategic direction for KETTLE Chips. ‘There’s More to Kettle Than You Think’ seeks to challenge consumers to stop sleep shopping in the snack aisle and embrace the entire range of KETTLE Chips seasonings, each made with real food ingredients. The TV spot, directed by Brad Lubin through Another Film Company, delivers this new proposition in a humorous way, aided by the wry voices of two commentators narrating the scene. A man walks towards the KETTLE Chips aisle in a supermarket, accompanied by his partner. Rather than only reaching for the obvious choice of ‘Lightly Salted’ he reaches for the ‘Steakhouse Barbecue’ flavour as well. The spot closes with the thought: “There’s more to David than she thinks. And there’s more to Kettle than you think”.
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