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YouTube Canada has launched a national campaign, with creative agency Mosaic, featuring 16 creators who are thriving in both their creative outlets and financial livelihoods based on … read moretheir success on YouTube. Beloved by Canadian and international viewers, creators come to YouTube every day to truly turn opportunity into impact. These creators and their content are an essential part of the fabric of Canadian culture. Canadian creator success also means a positive impact on the country’s economy, with YouTube’s creative ecosystem contributing approximately $923 million to Canada’s GDP in 2020 and creating upwards of 34,000 jobs. (Source: Oxford Economics Research, YouTube Impact Study, CA, March 2021). They exemplify YouTube Canada’s commitment to drive cultural diversity, enrich lives and amplify Canadian talent.
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Credits
Other credits
Client: YouTube Canada
Head of Marketing, Google Canada: Laura Pearce
Marketing Lead, YouTube Canada: Alyssa Whited
YouTube Ads Marketing Lead: Amanda Lee
Strategic Partner Manager, Canada: Danielle Morgan
Head of Content Partnerships, Canada at YouTube: Andrew Peterson
Research & Insights Lead, Canada: Behzad Ghotb
Google Canada Communications & Public Affairs: Luiza Staniec
Communications Manager, Google: Hibaq Ali
Agency
Design Director: Nick Pilon, Sarah Rafter, Ron Paisley
Designers: Josh Levine, Aneta Pacholska, Boban Stojanovski, Ana Choi
Strategy Director: Lavana Pauk
VP, Account Service: Nick Karantjas
Group Account Director: Barrett Holman
Senior Account Managers: Kristie Siman, Melissa Moroney
Project Manager: Alex J. Herron
Resource Manager: Scott DeGier
Print Producer: Narine Artinian
Assistant Producer: Katie Fowler
Executive Producer: Clair Galea
Production Company
Line Producer: Erik Wilson
Real People Casting: Ground Glass Casting
Offline Editorial: Nimiopere
Editor: Raj Ramnauth
Assistant Editor: Bryan Rueben
Executive Producer: Julie Axell
Finish House: Darling
VFX/On-Line: Steve McGregor & Paul Binney
Colorist: Kassi Bellamy
Audio: SNDWRx
Produced and Composed by: Didier Tovel
Session Players: Mark James, Aaron Paris
Sound Design & Mixing: Didier Tovel
Executive Producer: Alison Lawee
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