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[id] => 126867
[handle] => 69053
[product] => Nike
[title] => Nice Guys Finish Last
[active] => 3
[description] => Nike and Marcus Rashford are waving the offside flag at toxic masculinity in football. 'Nice Guys Finish Last' is the latest spot directed by Riff Raff's Rich Hall for the brand; this time through Wieden+Kennedy London and with something different, and incredibly important, to say. Featuring an out of touch ball dishing out the advice of old, this nasty character is satisfyingly booted out of frame mid-sentence by Rashford who heralds in a new era of football one which will not stand for this old school way of thinking.
[clientid] => 89
[agencyid] => 14330
[companyid] => 4810
[productiondate] => 2021-06-02
[createddate] => 2021-06-02
[modifieddate] => 2021-06-02
[bestdate] =>
[bestad] =>
[iscampaignbrief] => 0
[position] =>
[othercredits] => Sports Marketing: Ben Harris
Account Manager: Matt Whiteside
Production
Owner: Matthew Fone
Manchester Line Producer: Michelle O’Brien
1st AD: Rob Thorpe
Production Designer: Jane Carroll
Costume Designer: Emma Edwards
Production Manager: Laura Duffy
Puppeteer: Steve Clarke
Puppet: Asylum
Editor: Ben Corfield @ Stitch
Edit Producer: Kirsty Oldfield
Post Production: Black Kite
Colourist: Richard Fearon
Post Producer: Tamara Mennell
VFX Lead: Andrew Curtis
Sound: 750
Sound Designer: Sam Ashwell / Jake Ashwell
Sound Producer: Martin Critchley
[rating] => 0
[spottype] => 1
[countryid] => 219
[url] =>
[client] => Nike
[agency] => Wieden + Kennedy, London
[company] => Riff Raff Films
[country] => United Kingdom
[firstname] =>
[lastname] =>
[userid] =>
[photo] =>
[role] =>
[people_id] =>
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[ad_category] => Tv
[related_ads] => Array
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[0] => stdClass Object
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[id] => 9280
[handle] => 172fa
[product] => Nike
[title] => Deadly 5
[description] => To promote Nike’s new five-a-side football initiative, Wieden & Kennedy London commissioned Draw Pictures director, Michael Williams, to create a strikingly visual viral campaign. The resulting five films – each representing a killer move, a.k.a ‘The Deadly 5’ – have incredibly high production values by normal viral standards.
The films pit slow-mo football action (shot at 900 fps, using a Weisscam HD rig) in an industrial, unearthly midnight world of time-lapse photography. The unusual juxtaposition of speeds in a single shot creates a distinct aesthetic style whilst functionally demonstrating Nike’s five essential five-a-side skills.
[spottype] => 1
[clientid] => 89
[agencyid] => 14330
[companyid] => 2062
[createddate] => 2007-10-16
[bestdate] =>
[active] => 3
[height] => 180
[width] => 320
[typeid] => 1
[filename] => 172fa.png
[client] => Nike
[company] => Draw Pictures
[country] => United Kingdom
[agency] => Wieden + Kennedy, London
[filetime] => 1192579200
[ad_category] => Tv
[relativity] => 4
)
[1] => stdClass Object
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[id] => 20037
[handle] => 3cacb
[product] => Nike
[title] => Show Your 5
[description] => The Mill and Wieden & Kennedy London have teamed up to create Nike’s biggest UK ad campaign in a decade. Directed by Walter Stern the four spots entitled ‘Show Your 5’ – 1 x 90 seconds, 1 x 60 seconds and 2 x 30 seconds – feature a 5-a-side football match between some of the sport’s biggest stars and youngsters from inner city areas to launch a nationwide football tournament called ‘Show Your 5'.
Refereed by Rio Ferdinand we watch as Wayne Rooney, Joe Cole and Fernando Torres take on the kids in an urban caged pitch in Manchester for a nail-biting match. Set to The View's song, Wasteland, the ad features a combination of live action, CCTV and mobile phone footage.
[spottype] => 1
[clientid] => 89
[agencyid] => 14330
[companyid] => 10996
[createddate] => 2009-03-07
[bestdate] =>
[active] => 3
[height] => 180
[width] => 320
[typeid] => 1
[filename] => 3cacb.png
[client] => Nike
[company] => Academy Films
[country] => United Kingdom
[agency] => Wieden + Kennedy, London
[filetime] => 1675728000
[ad_category] => Tv
[relativity] => 4
)
[2] => stdClass Object
(
[id] => 20057
[handle] => 43d1a
[product] => Nike
[title] => Show your 5
[description] => The Mill and Wieden & Kennedy London have teamed up to create Nike’s biggest UK ad campaign in a decade. Directed by Walter Stern the four spots entitled ‘Show Your 5’ – 1 x 90 seconds, 1 x 60 seconds and 2 x 30 seconds – feature a 5-a-side football match between some of the sport’s biggest stars and youngsters from inner city areas to launch a nationwide football tournament called ‘Show Your 5'. Refereed by Rio Ferdinand we watch as Wayne Rooney, Joe Cole and Fernando Torres take on the kids in an urban caged pitch in Manchester for a nail-biting match. Set to The View's song, Wasteland, the ad features a combination of live action, CCTV and mobile phone footage.
[spottype] => 1
[clientid] => 89
[agencyid] => 14330
[companyid] => 10996
[createddate] => 2009-03-10
[bestdate] =>
[active] => 3
[height] => 166
[width] => 312
[typeid] => 1
[filename] => 43d1a.png
[client] => Nike
[company] => Academy Films
[country] => United Kingdom
[agency] => Wieden + Kennedy, London
[filetime] => 1675728000
[ad_category] => Tv
[relativity] => 4
)
[3] => stdClass Object
(
[id] => 34043
[handle] => fbbe5
[product] => Nike
[title] => Total Control
[description] => Andreas Iniesta 360 Camera angles. A new spot via Wieden + Kennedy, London.
[spottype] => 1
[clientid] => 89
[agencyid] => 14330
[companyid] => 620
[createddate] => 2011-02-02
[bestdate] =>
[active] => 3
[height] => 180
[width] => 320
[typeid] => 1
[filename] => fbbe5.png
[client] => Nike
[company] => Outsider
[country] => United Kingdom
[agency] => Wieden + Kennedy, London
[filetime] => 1296604800
[ad_category] => Tv
[relativity] => 4
)
[4] => stdClass Object
(
[id] => 45558
[handle] => 40f6e
[product] => Nike
[title] => My Time is Now
[description] => There is a new breed of football player emerging. Younger, smarter, and scared of no-one. Driven by the hunger to succeed. Armed with new tools and product innovation. Ready to step out of the shadows if given the opportunity.
The fully interactive film, complete with hidden content celebrates this next wave of footballers, whether it's the participants in The Chance, Nike's worldwide hunt for football talent, or elite athletes looking to make an impact on the world stage.
[spottype] => 1
[clientid] => 89
[agencyid] => 14330
[companyid] => 12012
[createddate] => 2012-05-30
[bestdate] => 2012-06-07 00:00:00
[active] => 4
[height] => 314
[width] => 560
[typeid] => 1
[filename] => 40f6e_0004.png
[client] => Nike
[company] => Stink
[country] => United Kingdom
[agency] => Wieden + Kennedy, London
[filetime] => 1339027200
[ad_category] => Tv
[relativity] => 4
)
[5] => stdClass Object
(
[id] => 46117
[handle] => 7bd94
[product] => Nike
[title] => My time is now
[description] => Nike MTIN is an interactive film created by Wieden + Kennedy London that not only showcases the next wave of football players, but also rewards the audience's hunger, enabling them to find extra content in a series of seamlessly hidden tunnels.
[spottype] => 3
[clientid] => 89
[agencyid] => 14330
[companyid] => 12012
[createddate] => 2012-06-25
[bestdate] => 2012-07-07 00:00:00
[active] => 4
[height] => 0
[width] => 0
[typeid] => 1
[filename] => files/print/2012/Jun/tn_46117_Screen shot 2012-06-25 at 8.11.34 PM.jpg
[client] => Nike
[company] => Stink
[country] => United Kingdom
[agency] => Wieden + Kennedy, London
[filetime] => 1341619200
[ad_category] => Interactive
[relativity] => 4
)
)
[credits] => Sports Marketing: Ben Harris
Account Manager: Matt Whiteside
Production
Owner: Matthew Fone
Manchester Line Producer: Michelle O’Brien
1st AD: Rob Thorpe
Production Designer: Jane Carroll
Costume Designer: Emma Edwards
Production Manager: Laura Duffy
Puppeteer: Steve Clarke
Puppet: Asylum
Editor: Ben Corfield @ Stitch
Edit Producer: Kirsty Oldfield
Post Production: Black Kite
Colourist: Richard Fearon
Post Producer: Tamara Mennell
VFX Lead: Andrew Curtis
Sound: 750
Sound Designer: Sam Ashwell / Jake Ashwell
Sound Producer: Martin Critchley
[type] => 1
[ad_type] => TV
[categories] => Array
(
[0] => stdClass Object
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[id] => 57
[name] => Sportswear
)
)
[best] => 0
[formatted_title] => Nike: Nice Guys Finish Last
[yourspace] =>
[pretty_ad_url] => /ad/126867/Nike-Nice-Guys-Finish-Last
[photo_path] => /images/no_image_dimensions.gif
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here