Testicular Cancer, the most common form of cancer affecting men aged between 18 and 39, gets a kick in the proverbials with the creation of Remundies, launched this week in line with … read moreTesticular Cancer Awareness month. An initiative created by FCB NZ and produced in partnership with Jockey and Farmers, Remundies is a range of Jockey underwear that communicates with their owner on a regular basis via text, reminding them to check for signs of the disease each month. Upon purchasing Remundies, the owner is registered at https://remundies.co.nz, and so the conversation begins. In collaboration with Darkhorse, Jockey’s Social & PR agency to support Jockey’s initiative, the All Blacks and All Blacks Sevens stripped down to their Jockeys as part of their long-term sponsorship with New Zealand’s favourite underwear brand, Jockey.
read less...
