As one of Hollywood's leading men, Chris Hemsworth is known for diverse roles that require dynamic body transformation. With Centr, a wholistic wellness app developed by Chris and … read morehis top-notch team of fitness coaches and nutritionists, people can finally train, eat and live like Thor at the tap of a finger! Directed by Photoplay's Scott Otto Anderson, the campaign sees Mr Hemsworth channelling the spirit of the people he and his team are out to help: from a Mom trying to squeeze workouts in between working-from-home and childcare, to a mindful college bro, two twenty-something workout girls, to a middle-aged 'King of the Grill' Dad. Chris' chiselled head is superimposed on each character as he moves through their day-to-day lives, creating a weird and self-deprecating charm that speaks to the wide appeal of Centr.
Scott commented: "Even though, or perhaps because, he's annoyingly handsome Chris' greatest secret superpower is his ability to take the piss. Promoting a fitness app with the fittest guy on screen is a little predictable. And Centr is more than just a fitness app, it's a wholistic approach to wellness led by Chris' own team. Placing Chris' head onto the body of Centr users not only reflects the journey you are taking is the same he's been on, it's also satisfyingly weird."
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