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Northwest RiverPartners: Our Power is Water
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With debates over the best clean energy sources to combat climate change, Northwest RiverPartners reminds us that for residents in the rainy Pacific Northwest, the best source of carbon-free energy available in abundance today is still hydropower. The organisation, which serves not-for-profit, community-owned electric utilities in the Northwest, worked with Portland-based creative agency North to create their new campaign. Their challenge was confronting the fact that for some, the idea of using hydropower comes with a complicated history of dam building that damaged ecosystems and indigenous communities. But with the immediate and urgent need for carbon-free energy sources, Northwest RiverPartners says that using what is already in place is a more affordable and effective option than sporadic solar and wind sources.
Chief Marketing Officer: Mark Ray |
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