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Duluth Trading Company is launching 'Wayforgers,' a new national brand campaign, and positioning, promoting its successful Duluth Trading Women's business. The ‘Wayforgers’ platform … read morecelebrates real women who forge their way in the world by building boundlessly, dreaming wildly and making bravely. To help bring the concept to life, Duluth Trading's longtime agency of record, Planet Propaganda, enlisted renowned commercial and film director, Rachel McDonald, whose work includes acclaimed short films 'Uganda: Friends of the Gorilla' and ‘Thirst’ as well as award-winning campaigns for the likes of Facebook, IKEA, BMW and Microsoft. Together, along with a majority female creative and production crew, they created an anthem spot bringing 'Wayforgers' powerful stories to life. The new branding campaign will feature Duluth Trading's best selling products, like Fire Hose Pants and No Yank Tank, standing up to the demands of the women who wear them - tattoo artists, pilots, dirt bikers, potters, ranchers and more.
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Credits
Other credits
Partner/Managing Director: Shawn Lacy
Line Producer: Maury Strong
Heads of Production: Mercedes Allen-Sarria, Rachel Glaub
Production Designer: Leila Dallal
POST PRODUCTION COMPANY: Cabin Editing Company/Shape + Light
Editorial: Cabin Editing Company
Editor: Isaac Chen
Managing Partner: Carr Schilling
Executive Producer: Remy Foxx
Executive Producer: Adam Becht
Producer: Liz Lydecker
Assistant Editor: Edward Khoma
Lead Flame: Austin Lewis
Producer: Arielle Weir
COLOR: Moving Picture Company
Colorist: R icky Gausis
Executive Producer: Meghan Lang
Producer: Sasha Pace
MIX: Lime
Mix Engineer: Tom Paolantonio
Executive Producer: Susie Boyajan
MUSIC: Mophonics
Executive Producer: Colette Huemer
Composer: Shea Duncan
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