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Honda is debuting a brand marketing campaign highlighting the automaker's deep-rooted and ongoing commitment to safety and the company goal of helping to create a collision-free … read moresociety. "Safety Affects Everyone” campaign created by RPA, produced by Rattling Stick launches today with 60-second and 30-second commercials that portray a "what if" vehicle-pedestrian collision scenario. Through emotional storytelling, the spot illustrates what could happen to the lives touched by a pedestrian had a collision not been avoided by Honda’s Collision Mitigating Braking System, part of the Honda Sensing suite of safety and driver-assistive technology that is now standard or available on every Honda model in the U.S. “Safety for Everyone” represents Honda’s unique approach to safety — that everyone sharing the road should be able to safely and confidently enjoy the freedom of mobility. With nearly 40,000 lives being lost each year in the United States due to motor vehicle crashes, Honda is dedicated to not only improving the safety of drivers and occupants of its vehicles, but all road users such as pedestrians, motorcycle riders, cyclists and occupants of other vehicles, with the ultimate goal of eliminating crashes and vehicle-related fatalities completely.
read less...Sr. Manager, Honda Marketing: Ed Beadle
Honda National Advertising & Multicultural Marketing: Meliza Humphrey, Manager
Interim Assistant Manager, Honda National Advertising: Michelle O’Hea
Sr. Marketing Analyst, Multicultural Marketing: Monique Soto
EVP: Joe Baratelli
SVP/ Chief Creative Development: Jason Sperling
EVP / Chief Production Officer: Gary Paticoff
SVP / Director, Video Production: Isadora Chesler
Video Production Coordinator: Tina Riccio
EVP / Chief Client Officer: Brett Bender
SVP / Group Account Director: Adam Blankenship
VP / Management Supervisor: Jacob Gentry
Account Supervisor: Christina Contreras
Account Executive: Claire Penhorwood
VP / Director, Business Affairs: Maria Del'Homme
Senior Business Affairs Manager: Marlys Pulos
Product Information Manager: Marco Fantone
Partner: Joe Biggins
Head of Production: Richard McIntosh
Special Projects: Sean Curtis
Controller: Christine Berentsen
Line Producer: Joey Zadwarny
Production Designer: KK Barrett
Casting (Petite Casting): Sara Stanton
Costume Designer: Nancy Steiner
EDITORIAL COMPANY: Work Editorial
Editor: Rich Orrick
EP: Marlo Baird
Producer: Brandee Probasco
Asst. Editor: Leah Turner
Asst. Editor #2: Theo Mercado
Music
MUSIC: Soundtree Music
Composer: Peter Raeburn
Producer: Jay James
Telecine
TELECINE: Company3
Artist: Tom Poole
EP: Ashley McKim
Producer: Alexandra Lubrano
ONLINE/FINISHING: The Mill
Creative Director: John Shirley
Shoot Supervisor: John Shirley, Gareth Parr
2D Lead Artist: John Shirley, Tim Crabtree
2D Artist: Brett Lopinsky, Patrick Dirks, Yukiko Ishiwata
Matte Painting: Gillian George
Additional (Tracking): Michael Lori
Executive Producer: Pete King
Producer: Dan Love
Production Coordinator: Justin Rhee
Audio
AUDIO/FINAL MIX: Lime Studios
Mixer/Engineer: Dave Wagg
EP: Susie Boyajan
Asst Mixer: Kris Huayta
Asst Mixer: Mark Nieto
Asst Mixer: Stephen Fredricks
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