Red Star FC is a legendary football club in France, marked by its history, its culture and especially its territory. For the reveal of its new shirt, the Saint-Ouen club launch an … read moreinnovative campaign that is inspired by as well as taking place in the Red Star FC neighborhood. As the first brand ever to use Google Street View to reveal a product, Red Star FC made a digital lookbook shot in the Bauer Stadium neighborhood. By taking a virtual stroll through the streets surrounding the Bauer Stadium, the viewer can spot and discover the new home and away shirt models from the collection. Agency: BETC, Paris
For this campaign it’s not the players who are the stars but the Saint Ouen inhabitants. A group of girls, a skater, a pizza delivery guy and even some local celebrities like John Hamon and rapper Junior Bvndo proudly sport the colors of the club. Our Shirt. Our Hood (French: Notre Maillot. Notre Quartier) is the name of the campaign, a pass to the club’s motto: Our Heart. Our Strength (French: Notre Cœur. Notre Force).
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